It is no longer a secret that there is an excellent business potential in online shopping. In the U.S. alone, e-commerce accounts for 10% of total sales and is expected to grow by 15 percent annually.
With such an impressive trajectory, it becomes clear why it is a good business move to establish this sort of online presence.
A report by statista indicates that e-commerce accounted for approximately 2.3 trillion of sales in 2017 while the projection for e-commerce sales in 2021 is hovering at around 4.5 trillion.
It is such figures that show you justification for operating an online store(s) as part of your business strategy.
The global population has hit 7.6 billion while internet users sit at 4.7 billion with a likelihood of going higher as internet connectivity reaches further into areas where it has not reached.
Fifty-four percent millennials prefer to make purchases online more than the 49% percent who prefer to buy in brick and mortar stores. These statistics are vital to most business minds as they clearly show the upward trajectory of online sales.
There is a lot of selling and buying to be done online. However, the competition is also rife, and as a startup, you need to make sure that you stand out from the game.
Here are some tips to help your store get ahead of the pack
Automate your marketing efforts
E-commerce marketing is the solution to compounding profits. Successful e-marketing will aim to achieve the following:
- Attract or generate quality traffic to your online store through relevant blogging content and search engine optimization
- Improve customer loyalty and generate repeat sales as a consequence
Sending newsletter and following up on abandoned carts can be a tedious process. However, automating these tasks can make your marketing efforts more effective and yield more converted sales for your online store.
Analytics on your online store can be used to analyze data and recognize trends that give valuable insight into customer behavior which can be used to enhance sales or improve customer engagement and loyalty.
You can be able to see if your team is responding fast enough to queries or from which sources most traffic is coming from. This way you know what and how to adjust to impact conversion rates better.
An online store that has live agents responding promptly to queries or complaints via the chat box, email or other messaging services, are likely to stand out and inspire sales compared to those stores that do not have prompt live agent engagement. There is much business potential from an online store, but only if you master customer engagement and the tools that can help you better than engagement.
— FoundersGyan (@FoundersGyan) 15 de enero de 2019